For Professionals

Get listed. Get found. Get more clients.

Pawthority is London's curated directory of trusted pet professionals. Thousands of local pet owners use Pawthority every month to find vetted, highly-rated businesses just like yours.

Curated, not automated

Every listing manually verified before it goes live

Only highly rated providers

We only list businesses pet owners already trust

Free to claim

No card required, no catch, no expiry

Your Profile Is Ready, Make It Yours

Your business is already listed and showing up for pet owners across London. Claiming your profile is a free two-minute step that lets you add your photo, keep your details current, and put a personal note on your listing, so the people who find you get a genuine sense of who you are.

Pet owners searching for a dog walker, groomer, or vet in their borough are already landing on your profile.
Claiming means the listing they see is the one you'd want them to see.

Here's what claiming adds to your profile:

Add a photo that represents you

A logo or a warm photo of your team, your space, or the pets you care for. It's often the first thing a pet owner notices, and it makes your listing feel like a real business, not just a name on a list.

Keep your details accurate and up to date

Hours changed? New phone number? Once you've claimed, just let us know and we'll update your profile within 48 hours. Simple, quick, no fuss.

Say something in your own words

A short 2–3 sentence note from you, who you are, what you love about working with animals, what makes your business different. Personal and genuine always lands better than generic.

Show pet owners you're here and active

A 'Claimed' badge on your profile tells pet owners the business behind the listing is real, engaged, and ready for new clients. A small detail that quietly builds trust.

That's everything that's included. No hidden extras, no obligation to upgrade, no sales calls.

How claiming works

  1. Fill in the short form below with your name and business email
  2. We send you a verification link, click it to confirm you're the owner
  3. Your profile is updated within 48 hours and we'll let you know when it's live
  4. Want even more from your listing? Register interest in Premium Verified below

Claim My Profile

Takes less than 2 minutes. We'll email you a verification link and confirm when your profile is live.

Premium Verified, Coming Soon

Claiming your profile is a great foundation. Premium Verified is for providers who want to go further, a richer profile, more visibility in search results, and the tools to actively grow your client base through Pawthority.

We're offering a small group of founding partners early access at a locked-in rate before the public launch price. Claim your free listing first, if Premium Verified sounds interesting, register below and we'll be in touch.

  • Photo gallery, up to 5 images of your business, team, or the pets you care for
  • Custom business description, written by you, not auto-generated from Google
  • Social media links, connect your Instagram, Facebook, or wherever your clients follow you
  • Full 'From the owner' bio, your story, your credentials, your personality
  • Profile view analytics, see how many pet owners are finding you each month
  • Priority placement, appear above standard listings in your borough
  • 'Verified' trust badge, a stronger signal for established providers

No commitment. No payment details. We'll be in touch personally when Premium Verified is ready.

Not listed yet? Apply to join Pawthority.

We're actively expanding across all London boroughs. If your pet care business isn't listed yet, we'd love to hear from you. Simply fill in the application form below and we'll review your details and be in touch within 48 hours.

Pawthority is a curated directory, we review every application to ensure the quality and trust our users expect. Meeting our free listing criteria is all that's needed to get started.

What we look for in new listings:

  • Established business with an active online presence
  • Highly rated on Google with 5 or more reviews
  • Operating within one or more London boroughs
  • Providing genuine pet care services to the public

New Listing Application Form

Business Details

Contact Details

We review all applications manually and aim to respond within 48 hours. If your application is successful, your listing will go live within 5 working days.

Not sure? Just get in touch.

Whether you want to update your information, query a listing, request removal, or just ask a question, we're here to help. Drop us an email and we'll get back to you within 48 hours.

Email us

hello@pawthority.co.uk

We respond within 48 hours.

Common reasons to contact us:

  • Update business details
  • Request listing removal
  • Report incorrect information
  • General enquiries

Frequently Asked Questions