Get listed. Get found. Get more clients.
Pawthority is London's curated directory of trusted pet professionals. Pet owners across London use Pawthority to find highly rated local businesses like yours.
Curated, not automated
Every business is checked on Google before listing
Only highly rated providers
We only list businesses pet owners already trust
Free to claim
No card required, no catch, no expiry
Claim your listing
Your business is already listed and showing up for pet owners across London. Claiming your profile is free and takes two minutes. It lets you add your logo, keep your contact details current and put a short note in your own words on your listing, so the people who find you get a sense of who you are.
Pet owners searching for a dog walker, groomer, or vet in their borough are already landing on your profile.
Claiming means the listing they see is the one you'd want them to see.
Not listed yet? You can still claim. We'll check your business against our listing criteria, and if you meet them we'll add you as a claimed listing.
Your logo appears beside your business name on your profile. If it's on your website, we can use that one with your permission, so there's nothing to send.
New phone number, email or website? Let us know and we'll update your profile within 48 hours. Offer a service we don't show? If your own website shows it, we'll add it (boarding and day care also need a council licence). Opening hours, address and rating come from your Google Business Profile, so please update them there.
A short note from you, two or three sentences on who you are and what makes your business different. It appears on your profile separately from our description. We read every note before it goes live, and notes can't include prices, offers or opening hours.
A 'Claimed' tag on your profile shows pet owners the business behind the listing is real and engaged.
Enquiries from pet owners come straight to you, with no commission and no paying for leads.
That's everything that's included. No hidden extras, no obligation to upgrade, no sales calls.
We're actively expanding across all London boroughs. If your pet care business isn't listed yet, we'd love to hear from you. Simply fill in the application form below and we'll review your details and be in touch within 48 hours.
Pawthority is a curated directory, we review every application to ensure the quality and trust our users expect. Meeting our free listing criteria is all that's needed to get started.
Whether you want to update your information, query a listing, request removal, or just ask a question, we're here to help. Drop us an email and we'll get back to you within 48 hours.
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