SW Dog Groomers

SW Dog Groomers provides professional grooming services for dogs across South West London, supporting owners who want expert care, reliable service and beautifully finished grooms. Founded and led by Charlie, the salon combines strong technical skill with a warm, customer-focused approach shaped by her early career in hospitality.

Charlie began grooming in 2016 after adopting her Maltese mix, Tilly, and went on to earn her City & Guilds Level 3 Diploma before working in several award-winning salons in Surrey and London. She has extensive experience with a wide range of breeds and is particularly known for her exceptional hand stripping expertise, honed under the UK’s leading hand strip specialist. Her work as a grooming tutor further reflects her commitment to training, education and raising standards within the industry.

Clients value Charlie’s precision, friendly communication and genuine care for every dog. Her combination of skill, experience and customer service makes SW Dog Groomers a trusted choice for high-quality grooming in South West London.